Where are the customers? The survival of a game center does not depend only on game consoles, but on identifying the market. Customers are a thousand times smarter than us. We need to analyze the market, grasp the market, and move the market. Where are the customers? This is a question worth pondering, the source of customers is not in your premises, but where? Everyone think about it? right! Just in the market! Therefore, as an investor, when investing or operating a place, you should pay attention to the following two points:
Find a place that can be developed and survived: Development means that it is necessary to look at the local government’s planning and recent development and the potential of the surrounding market, and try to avoid expensive rents in prosperous land, otherwise it will increase the pressure on operating costs; at the same time, only This selected location has sufficient potential. The so-called potential is considered to be a market and a customer resource organization. Where there are customers, there is a place where the market can develop.
Analyze the ratio of market structure and customers at this point. Entertainment is the product and need of human consumption. Only by grasping the customer positioning of the market and planning investment around this positioning, the success ratio will increase greatly. For example: there are a lot of children in your location, then you can develop children's game center; if the place has a lot of elderly people, you can develop elderly game center; there are many foreign workers in this place, can develop a foreigner's game center, etc. Of course, the current entertainment and entertainment investors, always retain In the past, traditional thinking and models did not have the courage to break through and innovate, and they always suppressed many historical ambitions and seriously hindered their career development.
Operators need to think more, a valuable and potential game center, the benefits created are sustainable and considerable
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